Dr. Hauschka Naturkosmetik
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Future lab - the specialist trade of tomorrow
_Futur lab with upcoming target groups
_Change of perspective
_Open exchange and great learning potential
Background
Dr. Hauschka stands for Cosmetic Culture and is one of the leading natural skin care brands in Germany with a range of more than 130 products in the areas of facial and body care and decorative cosmetics.
Task
Development of new approaches that help Dr. Hauschka, together with the specialist trade, to differentiate itself even better in the market. Current market developments and in particular the issue of digitisation are to be taken into account.
Solution
With a workshop in the format of a "future lab", ebene c accompanies Dr. Hauschka's domestic and international sales team in the development of new solutions. Master students from the Creative Industries programme were involved here, which enabled completely new perspectives to be developed.